Point 2 & Broker Reciprocity

I've had a few questions recently regarding the Point2 websites and their signature 'Handshakes' and how those apply to the rules of Broker Reciprocity. Broker Reciprocity is basically a program that is run by the MLS and that in which agents can select to participate or to not participate. It's a yes or a no option. In order to participate and use Broker Reciprocity you usually have to pay a fee and to agree to display other agents' listings in a very structured manner. Lots of disclaimers to display. Honestly, it's kind of scary.

With the Point 2 system, you load your own listings online; they are not harvested from the MLS automatically. You agree to allow agents (or not) to display your listings and you understand that your information will not be displayed except for a snippet at the bottom with at a minimum just your company name. There are no disclaimers. It's easy. Still, you may be cautious due to the number to times you have been warned about Broker Reciprocity and I understand your concerns.

Gary Walter, Executive Vice President of Southwestern Michigan Association of REALTORS, INC., explains SWMAOR's stance in more depth.

My understanding of Point 2 is the agent places their listings only on the site and then gives permission to other Point 2 users to display their listings on the other user’s web sites. The MLS does not have any rules regarding where the Broker or their Agents send their listings or what information they decide to display for their own listings on the internet. As an agent, the only rules you need to follow for advertising your listings on the internet is your Broker’s policies, the State Laws and the REALTORS Code of Ethics, Article 12.

The MLS only has Rules that apply to you if you participate in the MLS Broker Reciprocity program by displaying other Listing Office’s active listings on your website.

Hope this helps to clarify and ease any hesitations you may have. Check with your local MLS if you still have concerns.